Tags and segments
Tag guests to label VIPs, regulars or anyone you want to treat differently, and search and filter to find exactly the people you want.
When you'd use it
To mark up guests manually and to find groups quickly before building an audience.
How it behaves
Apply tags to label regulars, VIPs, preferences or anything the venue cares about. Add a tag to one guest or a batch at once, create a new tag on the fly, and search and filter the guest list to pull up exactly the people you want.
Tags become the bridge to audiences: turn a tag into a segment, so a label you apply by hand, or one a workflow applies for you, feeds straight into campaigns and journeys. The customers list also breaks down at a glance, new versus repeat guests and how many are opted in by channel.
Configuration and options
- Tags
- Label guests one at a time or in a batch, and create new tags on the fly.
- Search and filter
- Find guests by tag and other fields.
- Tags to audiences
- Turn a tag into a segment for campaigns and journeys.
- List overview
- New versus repeat guests and opt-in counts at a glance.
Good to know
Tags set here are read by audiences and workflows.
A workflow can add or remove tags as a guest moves, so segments stay current on their own.